Long-form thinking on GEO, B2B SEO, and what actually compounds for B2B brands. Written by the team that runs the engine. Not freelancers, not AI drafts.
Every agency in 2026 says they "do GEO." Very few can name the five levers. And even fewer have implemented all of them on a live B2B site. This piece is the unredacted playbook: what each lever does, how it's measured, what we deliver, and where most agencies cut corners. Includes the 92% Bing routing data, Schema markup citation lift studies, and the off-site brand mention math that LinkedIn's #2 LLM citation source ranking depends on.
Read the playbookThe math behind "traffic into a broken site is paying to amplify a leak." Conversion-rate audit framework, what fails most often on Chinese B2B sites, and the decision rubric for run-vs-rebuild. Includes side-by-side examples.
Read articleThe five-test definition we put in our SOWs. How attribution actually works (and where it breaks). Why the hybrid model beats both pure performance and pure retainer for B2B with long sales cycles.
Read articleWhy ChatGPT routes 92% of its real-time searches through Bing. And why most SEO teams stopped checking Bing five years ago. The Bing Webmaster Tools setup checklist, indexing verification, and what to do when Bing and Google disagree.
Read articleThe framework we use on every existing-site engagement. Heuristic conversion-rate ranges by industry, the seven trust-signal failures most B2B sites share, and a free template you can run yourself before booking the call.
Read articleLong-form thinking on GEO, SEO, and B2B marketing. Delivered by email. No newsletter filler. Unsubscribe one-click.
Valves. Auto parts. CNC machining. Heavy equipment. EV components. New energy. Each industry has its own AI search behavior, query patterns, and citation source mix. We're writing one breakdown per industry.
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